Dubai Chocolate Easter Egg 2025: Where to Buy & Prices

There’s something about a pistachio‑green filling hidden inside a chocolate shell that makes you feel you’ve cracked open a secret. That’s the draw of Dubai chocolate, a viral treat that’s now landed as an Easter egg. From Melt London’s £25 pistachio‑knafeh creation to supermarket versions at Tesco, Aldi and Lidl, here’s where to find them and what you’ll pay.

Tesco launch price: £13 ·
Aldi Dubai chocolate price: $7.99 ·
Gra Chocolates egg weight: 450g ·
Lidl Dubai chocolate rating (tested): 4.5 out of 5 ·
Chocolate Garden egg weight: 400g ·
Number of retailers offering Dubai chocolate eggs: 5+

Seven key facts that define the Dubai chocolate Easter egg category in 2025.

What is the Tesco Dubai chocolate Easter egg?

Tesco launched an own‑label Dubai chocolate Easter egg for £13 in April 2025. The egg features a milk chocolate shell filled with pistachio cream and kataifi pastry, following the viral trend started by Fix Dessert Chocolatier in Dubai (The Telegraph). Part of Tesco’s expanded own‑brand Easter range, it’s positioned as a mid‑priced alternative to premium versions.

Tesco own‑brand launch details

• The egg weight is not officially stated but is comparable to standard 250–300g supermarket eggs.
• Available in larger Tesco stores and online, subject to stock.

Price and availability

• £13 – significantly less than Melt’s £25 egg but still twice the price of a standard Cadbury Dairy Milk egg (Which? UK).
• As of mid‑April, Tesco had not announced a restock date.

Does Lidl sell Dubai chocolate?

Yes – Lidl UK sells a Dubai‑style chocolate bar under its own label. In April 2025, an independent taste test by the Irvine Times gave it 4.5 out of 5, outperforming a £15 competitor bar (Which? UK).

Lidl Dubai chocolate bar review

• Price: under £5.
• Texture: crunchy kataifi and smooth pistachio cream.
• Comparison: testers said it “beat the premium brand” on flavour and value.

Comparison to premium brands

• Against Melt’s 250g egg (£25), Lidl’s bar costs about one‑fifth the price per gram.
• Against Cadbury Dairy Milk egg (340g, £10), Lidl’s bar is more expensive per gram but closer to the Dubai chocolate experience.

The implication: Lidl proves that supermarket own‑label can match, and in some blind tests beat, luxury brands at a fraction of the cost.

What is Dubai chocolate made of?

Dubai chocolate is defined by three core ingredients: kataifi pastry (shredded phyllo dough), pistachio paste, and tahini. The combination creates a distinctive stringy, crunchy texture when you break the shell.

Key ingredients: kataifi pastry, pistachio, tahini

• Kataifi pastry: thin strands of phyllo dough, toasted for crunch – the source of the “stringy” effect (Good Housekeeping UK).
• Pistachio paste: typically 30% of the filling, giving a rich nutty flavour.
• Tahini: sesame paste that balances the sweetness.

Why it is stringy

• The kataifi pastry, when combined with the creamy filling, pulls apart in strands rather than breaking cleanly.
• That texture is the signature of the trend and is what went viral on TikTok (BBC Good Food).

Where can I buy Dubai chocolate Easter egg?

Six retailers now offer Dubai chocolate eggs in the UK and Ireland, ranging from mass‑market to artisan.

Tesco

• £13, own‑brand, available in store and online.

Aldi

• $7.99 (US pricing) for the Dubai‑style chocolate bar; often restocked but sells out fast.

Lidl

• Under £5, rated 4.5/5, available in UK stores (stock varies).

Gra Chocolates (Arnott’s)

• 450g Pistachio Emerald egg at Arnott’s Ireland (Melt Chocolates Official).

Chocolate Garden

• 400g egg, gluten‑free, honeycomb crunch – specialist producer.

Bon Chocolates & Van Velze’s

• Small‑batch Irish and Dutch chocolatiers with limited Easter runs.

The pattern: most products launched in March–April 2025, with premium eggs from Melt and Gra selling out weeks before Easter.

Is Lidl Dubai chocolate any good?

The Irvine Times taste test rated Lidl’s bar 4.5 out of 5, beating a £15 premium bar on flavour, texture, and value for money (Which? UK).

Review results from Irvine Times test

• Blind panel praised the “rich pistachio taste” and “satisfying crunch”.
• The only criticism: a slightly thinner chocolate shell than premium brands.

Comparison with £15 bar

• The £15 bar scored 3.8/5; testers noted it was “too sweet and less nutty”.
• Price per 100g: Lidl £5, £15 bar £12 – Lidl is the smarter buy for taste.

Why this matters: Lidl has closed the gap between supermarket own‑label and luxury chocolate, at least in the Dubai‑style segment.

Timeline

• Early 2025: Dubai chocolate trend goes viral on TikTok, driven by Fix Dessert Chocolatier (BBC Good Food).
• January 2025: Melt London opens pre‑orders for its £25 pistachio Easter egg.
• February 2025: Pre‑orders sell out; restock announced (Melt Instagram Official).
• March 2025: Aldi restocks Dubai‑style chocolate bar at $7.99; Melt egg lands in Selfridges.
• April 2025: Tesco launches own‑brand egg; Lidl bar tested 4.5/5.
• Easter 2025: Gra Chocolates and Chocolate Garden release their Dubai eggs.

What’s confirmed and what’s unclear

Confirmed facts

• Tesco launched a Dubai chocolate Easter egg at £13.
• Aldi restocked Dubai‑style bar at $7.99.
• Lidl bar scored 4.5/5 in blind taste test.
• Kataifi pastry is the defining ingredient.
• Gra Chocolates sells 450g Pistachio Emerald egg at Arnott’s Ireland.

What’s unclear

• Exact stock levels at Aldi and Lidl across all UK stores.
• Whether M&S will release a Dubai chocolate egg.
• Long‑term availability beyond Easter season – most products are limited‑run.

Expert perspectives

“It’s the most delicious Easter egg we’ve tried, but at £25, it’s a treat not a bargain.”

— Good Housekeeping UK (Good Housekeeping UK)

“The Lidl bar beat the £15 premium competitor on flavour and texture.”

— Irvine Times taste test (via Which? UK)

“Overhyped but genuinely innovative.”

— The Guardian (The Guardian)

The consensus: Dubai chocolate eggs are more than a fad – they offer a genuinely novel eating experience. But the price gap between artisan and supermarket versions is stark.

For UK buyers, the choice is between Melt’s luxury egg (250g, £25, pistachio‑knafeh) and the supermarket alternatives that cost a fraction but deliver similar flavours. Tesco’s £13 egg is the best value if you want the egg shape; Lidl’s bar at under £5 is the best value for pure taste. Gra Chocolates’ 450g egg at Arnott’s Ireland offers the most filling per pound. The season is short: by late April most products will be gone. For anyone in the UK who wants to taste the Dubai chocolate trend this Easter, the decision is straightforward: buy online now, or settle for a regular egg.

For those seeking a more affordable option, Lidls Dubai chocolate bar offers a similar pistachio-knafeh filling at a fraction of the price.

Frequently asked questions