Anyone who’s browsed streaming membership options in the UK has likely come across NOW TV’s free trial pitch. It sounds straightforward — try before you buy — but the fine print on trial length, which passes are included, and what happens after can be surprisingly tricky.

4 related posts

FREE TRIAL LENGTH: 7 days for Boost/Ultra Boost (no 30‑day trial) ·
MEMBERSHIP COST: £9.99/month (Entertainment) or €9.99/month (Ireland) – varies by plan ·
SPORTS ADD‑ON: £34.99/month (day pass £14.99) ·
AMAZON PRIME BUNDLE: Not included – NOW TV is a separate service ·
CHEAPEST MONTHLY OPTION: Entertainment Saver (6‑month min.) at £6.99/month

Quick snapshot

1Confirmed facts
2What’s unclear
  • Whether a 1‑day trial is available – no evidence found
  • If NOW will reintroduce a 30‑day trial in the future
  • How trial eligibility works for users who already had a Boost trial years ago
3Timeline signal
  • Free trial runs for 7 days; after that Boost or Ultra Boost renews automatically unless cancelled (NOW Help: 7 Day Free Trial)
  • For EE TV customers, monthly cost added to EE TV bill (NOW Help: 7 Day Free Trial)
  • Set a calendar reminder to cancel before day 7 (NOW Help: 7 Day Free Trial)
4What’s next
  • Choose a pass (Entertainment, Cinema, Sports) and decide if you need Boost/Ultra Boost
  • Use the trial to test streaming quality and interface
  • Cancel before the 7 days end to avoid paying £6–£9/month for the add‑on

Five facts, one pattern: the free trial is limited to a specific add‑on, not the core passes, and the clock starts ticking the moment you provide a payment method.

Fact Value
Free trial length 7 days (Boost/Ultra Boost only)
Standard monthly cost (UK) £9.99 (Entertainment)
Standard monthly cost (Ireland) €9.99 (Entertainment)
Sports monthly cost £34.99
Does Amazon Prime include NOW TV? No

Is there a free 30 day trial for NOW TV?

Can I get a free trial on NOW TV?

  • NOW’s help centre states: “Our free trial lets you try out Boost or Ultra Boost for 7 days, for absolutely nothing.” (NOW Help: 7 Day Free Trial)
  • The trial is 7 days, not 30. A 30‑day trial is not offered for any NOW membership (NOW Help: Introductory Offers For New Members).
  • New members are eligible for one free trial at a time (NOW Help: Introductory Offers).

Can I get NOW TV for 1 day?

  • NOW does not advertise a 1‑day trial. However, a Sports Day Membership costs £14.99 for 24 hours of Sky Sports (NOW Sports Membership page). That’s a paid day pass, not a trial.
  • No evidence of a free 24‑hour trial exists in the current help documentation.
Bottom line: NOW TV offers a 7‑day free trial for Boost/Ultra Boost, not a 30‑day or 1‑day trial. Casual viewers: a 7‑day test is plenty to evaluate picture quality. Heavy sports fans: you’ll need a Sports Day pass or monthly subscription — no free taste.

How much is NOW TV for 1 month?

How much is NOW TV per month in Ireland?

  • UK Entertainment pass: £9.99/month. Ireland Entertainment pass: €9.99/month (NOW homepage).
  • Cinema pass: £9.99/month (UK and Ireland).
  • Sports month membership: £34.99/month (NOW Sports Membership page).
  • Hayu (reality TV): £5.99/month.

How much does NOW TV cost per month?

The fully flexible UK pricing is published on NOW’s main site. The pattern is clear: Entertainment entry‑level at £7.99–£9.99, Cinema at £9.99, Sports at £34.99, and a Sports Day pass at £14.99. Boost add‑on after trial adds £6/month; Ultra Boost adds £9/month.

The upshot

The monthly cost depends entirely on which pass you choose. If you need Sky Sports, the £34.99 monthly commitment is double the cost of Entertainment + Cinema together. Casual viewers who want HBO series should stick with Entertainment at £9.99.

Do you get NOW TV free with Amazon Prime?

Is NOW TV free with Amazon Prime?

  • Amazon Prime does not include NOW TV. The services are separate (NOW homepage).
  • Some Amazon Prime members may find a discounted NOW TV add‑on, but that is a paid subscription, not free.
  • Separate sign‑up and payment are required for NOW TV.
Bottom line: Amazon Prime subscribers get zero NOW TV content included. If you want NOW, you pay NOW. The only overlap is via a discounted bundle offer — not a freebie.

What is the cheapest way to get NOW TV?

How to get Now TV for free?

  • The cheapest recurring plan is Entertainment Saver at £6.99/month (requires 6‑month minimum).
  • Use the 7‑day free trial for Boost/Ultra Boost to test the service without paying (NOW Help: 7 Day Free Trial).
  • Cancel before the trial ends to avoid the first charge.
The catch

“Free” still requires a valid payment method. Set a calendar reminder for 6 days after sign‑up. The trial auto‑renews into a paid Boost (£6/month) or Ultra Boost (£9/month) unless you cancel (NOW Help: 7 Day Free Trial).

How to get Now TV for free?

Steps to redeem a free trial

  1. Go to NOWTV.com/membership and pick a membership (e.g., Entertainment, Cinema, Sports).
  2. At checkout, look for the option to add Boost or Ultra Boost with a “7‑day free trial” label.
  3. Provide your payment details (no charge during trial, per NOW Help: How To Become A NOW Member).
  4. Enjoy Boost/Ultra Boost features for 7 days. Cancel before day 7 to avoid paying £6 or £9/month (NOW Help: 7 Day Free Trial).
Why this matters

The free trial is attached to the add‑on, not the pass itself. If you cancel the add‑on, you keep the pass but lose the free trial benefits. Plan accordingly: test Boost (HD streaming, 3 streams) for a week, then decide if you need it long‑term.

Does NOW TV free trial include Sports?

What channels come with the trial?

  • The standard free trial covers Boost or Ultra Boost – picture quality and multi‑stream features, not a Sports pass (NOW Help: Introductory Offers For New Members).
  • A separate Sports pass trial is not currently advertised.
  • Ultra Boost enhances picture quality (4K, HDR) but does not add Sports content.

Can I trial Sports alone?

  • NOW’s Sports page says free trials are not available with a Sports Month Membership (NOW Sports Membership page).
  • Instead, customers can use the Sports Day Membership at £14.99 for 24 hours (NOW Sports Membership page).
Bottom line: Sports fans can’t trial NOW for free. The day pass is the only “try before you buy” option at £14.99. For periodic live events, the day pass is more cost‑effective than a full month.

Seven passes, one pattern: only Entertainment and Cinema passes have a 7‑day free trial via third‑party listings, and those trials require a separate sign‑up flow. Sports has no free trial at all.

Pass / Add‑on Standard monthly price (UK) Free trial available?
Entertainment (with HBO Max) £9.99 Yes – 7 days (via Boost)
Entertainment (standard) £7.99 Yes – 7 days (via Boost)
Cinema £9.99 Yes – 7 days (via Boost)
Hayu £5.99 No
Sports Month £34.99 No
Sports Day £14.99 (24h) No – paid only
Boost add‑on £6/month Yes – 7 days
Ultra Boost add‑on £9/month Yes – 7 days

The pattern across all eight pricing lines: free trials only attach to the Boost/Ultra Boost add-ons, never to a standalone content pass.

Upsides

  • No long‑term contract – cancel anytime.
  • 7‑day free trial gives you a real taste of HD/4K streaming quality.
  • Multiple passes available – pay only for what you watch.
  • Sports Day pass avoids a full month commitment.

Downsides

  • Free trial requires a payment method – easy to forget cancellation.
  • No free trial for Sports – only a paid day pass.
  • Boost add‑on auto‑renews at £6/month unless you cancel.
  • Not included with Amazon Prime – separate cost.

Clarity check

Confirmed facts

  • 7‑day free trial for Boost/Ultra Boost is currently offered (NOW Help: 7 Day Free Trial)
  • No 30‑day free trial exists (NOW Help: Introductory Offers)
  • Free trial not available for individual passes
  • Payment details required at sign‑up (Which? review of NOW)

What’s unclear

  • Whether a 1‑day trial is available (no evidence found)
  • If NOW will ever reintroduce a 30‑day trial
  • How the trial interacts with past membership history

“Our free trial lets you try out Boost or Ultra Boost for 7 days, for absolutely nothing.”

— NOW Help Centre (NOW Help: 7 Day Free Trial)

Free trials are not available with a Sports Month Membership. Customers can instead join for a day with a Sports Day Membership priced at £14.99.

— NOW Sports membership page (NOW Sports Membership page)

Payment details are required even if the user only intends to take a free trial.

— Which? review of NOW TV (Which? What is Now?)

For anyone in the UK or Ireland considering NOW TV, the decision comes down to what you actually watch. Entertainment-only viewers get a fair free trial and a low monthly price. Sports fans pay a premium with no free taste. The cheapest path is the Entertainment Saver plan, but only if you’re willing to commit for six months. The catch for trial seekers: the 7‑day Boost trial is the only risk‑free option — set that reminder or you will pay £6/month automatically.

Additional sources

vodzilla.co, reddit.com, littlebird.co.uk, yahoo.com, nowtv.com, becleverwithyourcash.com, freeview.co.uk, uk.trustpilot.com, nowtv.com

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Frequently asked questions

Can I cancel my NOW TV free trial before it ends?

Yes. Cancel anytime before the 7 days expire. After the trial, Boost or Ultra Boost renews automatically unless cancelled (NOW Help: 7 Day Free Trial).

What channels are available with the 7‑day free trial?

The free trial gives you Boost (HD streaming, 3 streams) or Ultra Boost (4K, HDR, 3 streams). It does not add channels or content – it enhances the viewing experience on the pass you choose.

Do I need a payment card to start the free trial?

Yes. NOW requires a valid payment method at sign‑up. No charge during the trial, but the card is used for automatic renewal (Which? review of NOW).

Is the NOW TV free trial available in the Republic of Ireland?

Yes. NOW TV operates in Ireland with the same free‑trial offer. Prices are in euros – €9.99/month for Entertainment (NOW homepage).

Can I switch passes during the free trial?

Yes. You can change your pass anytime. The Boost/Ultra Boost add‑on stays active for the 7‑day trial period regardless of the pass you’re using.

Does the free trial auto‑renew into a paid subscription?

Yes. After 7 days, Boost adds £6/month or Ultra Boost adds £9/month to your next bill unless cancelled (NOW Help: 7 Day Free Trial).

What happens after the 7‑day free trial ends?

If you don’t cancel, your Boost/Ultra Boost subscription becomes active and the monthly add‑on fee appears on your next NOW bill. The pass you selected (Entertainment, Cinema, etc.) remains active at its regular price.

IrelandPress.net